The book details insights and toolkits around 8Ps (Product Essentials), 7Ts (Tactics), 5 Cs (Customer centricity) and 4Fs (Market forces) which wraps around strategic shifts that marketers had traversed and navigated through the pandemic and amidst VUCA (Volatile, Uncertain, Complex, and Ambiguous) world.
Marketing Management by Philip Kotler is unrivalled, and has been pivotal for marketing specialists over the decades. The newly launched book is in line with the dynamic environment inhabited by today's marketers and offers a distinctive perspective for readers to understand the changing global marketplace and the impact of technology on making strategic marketing decisions. The Indian edition of the book is all set to offer enriched learning and pedagogy based on the new marketing realities, disruptions in the business models and evolved paradigms due to globalisation. The book is co-authored by coveted academicians Prof. Pearson, world’s leading learning company launched its sixteenth edition of Marketing Management by Philip Kotler.
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